Why five leading companies participated in GCP Roaster & Retailer Reporting
The first edition of the Global Coffee Platform Sustainable Coffee Purchases Snapshot 2018 provides insight into the coffee sustainability progress of five leading companies.
But why have these companies decided to transparently report the volumes and origins of their coffee purchases?
We hear from the companies and find out how GCP’s emerging Sustainable Purchase Reporting Program is aligned to their goals, the SDGs, and ultimately a thriving and sustainable coffee sector.
See what GCP Members say below:
Nadia Hoarau-Mwaura, Sustainability Director at Jacobs Douwe Egberts
Why reporting in a transparent way is good for the coffee sector:
“By working together with key stakeholders, the JDE Common Grounds Program aims to advance coffee sustainability, improve transparency throughout the supply chain and establish long-term engagement with suppliers in a continuous cycle of improvement. JDE believes it’s time to embrace additional innovative coffee sustainability schemes which complement and address gaps in the traditional approaches. Sustainability is best achieved in a collaborative way and reporting in the Snapshot would certainly form part of this. We hope our participation will also encourage others to report, allowing us to jointly improve the sector as a whole.”
Stefan Dierks, Director Sustainability Strategy at Melitta
Why participating in GCP’s Roaster & Retailer Reporting has been important to Melitta:
“The Melitta Group has the ambitious target of ‘100% Coffee of the Future in 2030”. To achieve this target, we have to do our own homework in value chains and assortments. On the other hand, we cannot secure the future potential of the sector, and in consequence of our coffee business, alone: This has to be done by the sector community in pre-competitive collaboration on the ground. A precondition of collaboration is trust, and trust builds on transparency.”
Marcelo Burity, Head of Green Coffee Development – Nestlé
Why participating in a pre-competitive environment can help promote sustainability:
“This report is an important step towards greater transparency about sustainability in the coffee sector. We congratulate the other companies who also decided to participate, and call on many others to join this group on the next rounds of reporting.”
Rafi Camhi, Business Operations Manager – Strauss Coffee
How the GCP Snapshot aligns with the company’s sustainability goals:
“Sharing and aligning our industry’s sustainability efforts is key for improving the livelihood of coffee farmers. At Strauss Coffee we launched our ‘More than a Cup’ initiative in 2016 as a strategic long-term commitment, which aims to directly support women-led coffee farms and cooperatives. At the same time, we continue our partnership with 4C for our ‘certified sustainable’ coffee purchases.
Samuel Ricardo Ruiz, Chief Sustainability Officer – SUPRACAFÉ
How transparency can play a role in industry progress:
“SUPRACAFÉ has been characterized by maintaining a transparency policy as one of its most important values. Therefore, participating in these kinds of reports allows us to provide information so that our efforts can be known as well as the consolidated efforts of more actors in favor of sustainability. Only with truthful and transparent information the industry can work on process innovation, optimize the value chain and make the coffee industry more inclusive and sustainable.”