GCP: From 1.0 to 2.0
Global Coffee Platform (GCP) is a multi-stakeholder membership association dedicated to advance coffee sustainability towards the vision of a thriving, sustainable coffee sector for generations to come. GCP enables coffee producers, traders, roasters, governments and NGOs to align and multiply their efforts and investments, collectively act on local priorities and critical issues, scale local sustainability programs and grow the global market for sustainable coffee across the coffee world. United in the belief that coffee sustainability is a shared responsibility, GCP Members and GCP’s Network of Country Platforms work together to achieve transformational change on prosperity for one million coffee farmers by 2030.
The GCP 2030 Goal:
GCP Members share the vision of a thriving and sustainable coffee sector for generations to come. That future depends on achieving sustained prosperity for farmers, improved well-being for all the members of the coffee chain, and resilient coffee production systems compatible with the conservation of nature. GCP’s 2030 Goal of transformational change aims at significantly advancing smallholders’ prosperity and sustainability: together with its members and the Network of Country Platforms in coffee-producing countries, GCP is set to close at least 25% of the living income gap for more than one million smallholder farmers in more than 10 countries. Known as “GCP 2.0”, the Global Coffee Platform’s farmer-centric effort entails focused local collective actions in coffee producing countries in partnership with local stakeholders, complemented with a global drive to increase sustainable sourcing.
How the local tier of GCP’s Strategy Delivers on our Shared 2030 Goal
GCP’s two-tiered strategy highlights the important work GCP embarks on with its network of National Coffee Sustainability Platforms in six key coffee origins: Brazil, Honduras, Indonesia, Kenya, Uganda, and Vietnam.1 This collaboration is essential to meeting GCP’s 2030 Goal of transformational change that aims at significantly advancing smallholders’ prosperity and sustainability, measured by closing at least 25% of the living income gap for more than one million smallholder farmers in more than 10 countries.
Through the Country Plans for Farmer Prosperity for each origin, GCP focuses on ensuring coffee farming’s economic viability, as it is the key underlying issue our sector needs to address to be able to work on the other systemic challenges and ensure that coffee is produced sustainably. Without addressing economic viability, farmers won’t have the means to adapt and mitigate climate change, deforestation, human rights violations, and other key issues that threaten the supply of coffee and ability to meet new regulatory requirements. Promoting farmer prosperity also ensures that coffee farming remains a viable business for future generations of farmers, thus ensuring the long-term supply of coffee supply chains and the coffee we love.
