Pedro Ronca is an agronomist by the Superior School of Agriculture “Luiz de Queiroz” (ESALQ-USP), post graduated in Coffee Agribusiness by FIA/USP and in Coffee Economics and Science by the University of Trieste / illycaffè, Italy. Agronomic consultant in coffee production, experienced in planning, conducting and managing projects in properties with sustainable production systems, in post-harvest and specialty coffee production and market strategy.
Pedro has extensive experience in auditing for sustainability certifications. He is also a farmer in the South of Minas Gerais. Pedro currently manages the Global Coffee Platform (GCP) in Brazil and coordinates the CocoaAction Brazil initiative, in partnership with the World Cocoa Foundation (WCF).