Collectively driving the demand and supply for sustainable coffee 

GCP is inviting coffee roasters and retailers to participate in the next round of Collective Reporting on Sustainable Coffee Purchases for calendar year 2021 – an important tool to drive coffee sustainability and a way for roasters and retailers to collectively expand the demand and supply of sustainable coffee. 

During a recent webinar, participants in the 2019/2020 GCP Snapshot of Sustainable Coffee Purchases shared their enthusiasm for GCP Collective Reporting by citing individual and sector benefits.  

For Nestle’s Marcelo Burity, Head of Green Coffee Development, demand for sustainable coffee is a key driver for change. Without this demand, stakeholders will struggle to shift the value chain toward sustainability, and transparency plays a key role in stimulating the demand for sustainable coffee purchases.  

For Stefan Dierks, Director Sustainability, Melitta Group, the GCP Snapshot promotes transparency in the market. This is important because transparency fosters trust and trust enables the pre-competitive collaboration needed to reach sustainability at speed and scale.  

Ricardo Oteros, SUPRACAFÉ CEO said working in a transparent way makes it easier to see improvements every year and to better understand what new steps can be taken to achieve more sustainable goals.

The Snapshot also initiates “friendly competition”. Dierks said the GCP Collective Reporting motivates more actors to actively integrate sustainable coffee in their portfolios. The Coffee Sustainability Reference Code, which will be published in October, and the development of a GCP Snapshot framework that recognises the commitment of roasters and retailers fosters a greater demand for sustainably purchased coffee in the international market.  

Burity added that by clarifying the parameters and coherently reporting sustainable purchases over time, the GCP Snapshot report provides a moving picture of transformation. The “positive competition” of the Snapshot will only benefit the sector, especially coffee producers who are on the frontline of sustainability.   

“Coffee consumers, corporate shareholders and investors expect increasing access to transparent information on our industry’s sustainability strategies, progress and outcomes,” said Mary Petitt, GCP Ambassador North America.  

“Participating in GCP’s annual Snapshot of Sustainable Coffee Purchases offers coffee roasters and retailers the valuable opportunity to collectively show information about sustainability commitments and progress in collaboration with like-minded peers.”   

The roaster and retailer representatives present in the GCP Snapshot webinar emphasised that they are looking forward to the third edition of the report and further development of the Collective Reporting’s methodology and mechanisms. GCP invites ICO London Declaration signatories, national brand roasters, private label roasters and coffee retailers to join the 2021 reporting to further drive the demand for sustainable coffees. 

Find out what others are saying about GCP Collective Reporting

Read more in the Global Coffee Report.

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Mary Petitt

GCP Senior Advisoremail me

Caroline Glowka

Senior Manager Member Relationsemail me