GCP Snapshot 2019 & 2020


Six leading coffee companies have taken exemplary public action by sharing coffee sustainability progress in a new report published by the Global Coffee Platform. The GCP Snapshot 2019 & 2020 provides a look into the sustainable coffee purchases of JDE Peet’s, Melitta Group, Nestlé, Strauss Coffee, SUPRACAFÉ and Tesco.

“GCP Members believe sustainability is a shared responsibility and the openly aligned reporting contained in the GCP Snapshot 2019 & 2020 is a powerful example of how GCP Members are cooperating to meet the coffee sustainability challenges.”

GCP Executive Director Annette Pensel

Six leading coffee companies have taken exemplary public action by sharing coffee sustainability progress in a new report published today by the Global Coffee Platform (GCP). The GCP Snapshot 2019 & 2020 provides a look into the sustainable coffee purchases of JDE Peet’s, Melitta Group, Nestlé, Strauss Coffee, SUPRACAFÉ and Tesco.

This latest GCP Snapshot has been designed to show the sustainability strides being made by participating GCP Roaster & Retailer Members, while also providing previously-unavailable data for the coffee sector to assess.

“The GCP Collective Reporting on Sustainable Coffee Purchases enables roasters and retailers to demonstrate leadership on progress towards transitioning the entire coffee market to sustainable sourcing from diverse origins,” said GCP Executive Director Annette Pensel.

This year’s report is the result of GCP’s expanding Collective Reporting efforts, which has included new participating GCP Members, new reporting features, and an expansion of sustainability schemes eligible for reporting by using the GCP Baseline Coffee Code as a reference. The following sustainability schemes have been included for reporting on 2019 & 2020 volumes:

GCP Baseline Coffee Code equivalent 3rd Party Schemes: 4C, Starbucks’ C.A.F.E. Practices, Certifica Minas, Fairtrade International, Rainforest/UTZ

GCP Baseline Coffee Code equivalent 2nd Party Schemes: ECOM’s SMS Verified, Nespresso AAA, Olam’s AtSource Entry Verified and AtSource Plus

Highlights of the Snapshot include data on the increasing share of sustainable coffee purchases as reported by GCP Members for 2019 (41% of total purchased green coffee – a relative increase of 15% compared to 2018) and 2020 (48% of total purchased green coffee). The report also presents the breakdown of purchases per participating member, as well as a new feature on companies’ sustainable coffee purchases according to sourcing regions. Moreover, it offers insights into origin diversity (sustainable coffee purchases received from 27 coffee producing countries), and the shares of coffee purchased according to different GCP-recognized sustainability schemes.

Why GCP Members participated in GCP Collective Reporting

“At JDE Peet’s, we welcome the transparency the second edition of the GCP Snapshot provides.
We remain committed to our goal of 100% responsibly sourced coffee by 2025 which includes piloting and innovating in new sustainability approaches that are designed to actively address priority issues, improve farmer livelihoods and safeguard the future of sustainable coffee.” 

Nadia Hoarau-Mwaura 
– Sustainability Director,
JDE Peet’s

“Melitta Group is aiming for a Coffee of the Future, i.e. a coffee which enables and fosters an attractive future perspective for all actors in the sector. To achieve this ambitious target, a joint and pre-competitive engagement is needed.
The GCP Snapshot strengthens transparency about the use of sustainable cultivation standards, its strengths, and potentials for further improvement.” 

Stefan Dierks
– Director Sustainability, Melitta Group

“Demand for sustainable coffee is a key driver towards a better and more resilient coffee sector, with farmers in the forefront. This report enables greater demand transparency, and we applaud all participating companies. We hope more roasters and retailers will join us in future reporting rounds, and that we see a substantial demand increase for sustainable coffee from everyone all around the world.”  

Marcelo Burity
– Head of Green Coffee Development, Nestlé 

“At Strauss Coffee we believe that transparency and collaboration is vital to promoting sustainability in the coffee sector. This is the reason we choose to participate year after year in GCP’s Snapshot report. Sustainability and improving the lives of coffee growers is high on our agenda and the GCP report is a good platform to showcase a small part of what we do through procurement, alongside the support we provide in More Than a Cup where we address real specific needs of the projects’ participants and create positive impact on farmers’ lives.” 

Rafi Camhi
– Supply Chain Manager SCBV HQ, Strauss Coffee

“Transparency is one of the main values of our company.

We believe that by sharing information in a transparent way, we contribute for a global vision on the transformation path towards a more sustainable coffee industry.
In this way, Supracafé moves Beyond a cup of coffee”. 
Samuel F. Ricardo Ruiz 
– Chief Sustainability Officer, SUPRACAFÉ

“Progress through industry collaboration is a key part of our sustainable coffee strategy. We only represent a relatively small proportion of our suppliers’ total production, which is why we joined industry efforts with more buyers, making commitments on purchasing sustainable coffee which will help producers make the improvements we seek.”

Peter Rodgers
– Responsible Sourcing Manager, Tesco

GCP promotes increasing demand and supply of sustainable coffee from diverse origins as one important way to scale positive impact for coffee farmers, workers and their environment.

Learn more about the advances towards coffee sustainability made in 2019 & 2020 by participating Roaster & Retailer Members

GCP encourages all coffee roasters and retailers, including the Signatories to the ICO London Declaration, to join the GCP Collective Reporting on Sustainable Coffee Purchases – a powerful tool to drive sector transparency and increase strategic sustainable coffee sourcing from diverse origins.

The next round of reporting on 2021 volumes will kick-off later this year. Start the conversation with us today!

Caroline Glowka

Senior Manager Member Relationsemail me

Caroline Glowka

Senior Manager Member Relationsemail me

Caroline is responsible for liaising with existing and potential members of the Global Coffee Platform (GCP). She worked in the mechanical engineering industry and with Fairtrade products in sales and marketing. Her work experience is global in fat and lean countries.

Caroline graduated in Business at the Free University Berlin and has attained additional degrees in Corporate Sustainability Responsibility and is a GRI Certified Sustainability Professional and is based in Bonn.

In her free time she passionately hikes the Alpes, cooks and is active in the local church and drinks her coffee fast.

Mary Petitt

GCP Senior Advisoremail me

Mary Petitt

GCP Senior Advisoremail me

Mary Petitt has more than 30 years of experience in the coffee industry and international business. Over her career, Mary has served in multiple management and marketing leadership roles. She has actively championed the power of collaborative leadership, market knowledge and customer service to successfully position and realizes sustainable business initiatives in both the commercial and specialty coffee sectors. She is a Past President of the Specialty Coffee Association of America (SCAA) and former Trustee of the Coffee Quality Institute (CQI). She served as Executive Vice President of the Colombian Coffee Federation Inc., was Strategic Advisor to Mitsui Foods, Inc. and has been a consulting coffee advisor to the United Nations/International Trade Centre Women and Trade Programme.

She is a member of ICE Futures U.S. Board of Coffee ‘C’ Graders has been a CQI ‘Q’ Coffee Grader and has enjoyed years of volunteer service with the National Coffee Association (NCA), the Coffee Association of Canada (CAC) and the SCAA. Mary began her career in 1983 as a green coffee trader with Cargill, Inc.


GCP Baseline Coffee Code The Baseline Coffee Code is a sector wide reference on the foundations of sustainability in economic, social and environmental dimensions for green coffee production and primary processing worldwide. It contributes to a common understanding of sustainability for public and private coffee stakeholders and NGOs, as well as to an aligned measuring and monitoring of progress towards increased sustainable production and consumption of coffee.

GCP Collective Reporting: GCP has conceived and launched a leading-edge reporting program supporting roaster & retailer members and ICO London Declaration Signatories to annually and collectively report upon their sustainable coffee purchases. Through the program, coffee roasters and retailers apply aligned reporting metrics that illustrate leadership, achievements and progress to continually increase their purchases of sustainable coffees from diverse origins worldwide.

Please note the following sustainability schemes are eligible for inclusion in the upcoming 2021 GCP Collective Reporting:

GCP Baseline Coffee Code equivalent 3rd Party Schemes: 4C, Starbucks’ C.A.F.E. Practices, Certifica Minas, Fairtrade International, Rainforest/UTZ

GCP Baseline Coffee Code equivalent 2nd Party Schemes: ECOM’s SMS Verified, Enveritas Gold, Nespresso AAA, Neumann’s NKG BLOOM, Olam’s AtSource Entry Verified & AtSource Plus

GCP Call to Action In June 2019 the Global Coffee Platform called for urgent global collective action to overcome the current price crisis which is threatening the lives of millions of smallholder coffee farmers, the environment and the coffee industry itself. 

The Coffee Data StandardMembers of the Global Coffee Platform span the entire coffee supply chain and the data they generate and the systems they use vary considerably. GCP has developed a tool to streamline this data in order to better monitor individual and collective performance towards the Sustainable Development Goals. 

GCP Collective Action Initiatives: Find out how companies and organizations are collectively tackling essential sustainability challenges at origin by mobilizing local and international stakeholders, resources and the shared expertise required to surmount them.


Claire Mathieson

Communications Manageremail me