At the beginning of June, the Global Coffee Platform called forurgent global collective action to overcome the current price crisis which is threatening the lives of millions of smallholder coffee farmers, the environment and the coffee industry itself. The Call to Action was driven by the GCP Board and launched at a number of important coffee sustainability events around the world and other channels.
The response to the Call to Action has been very well received, activating a number of stakeholders to get involved and contribute – especially from those who were at the World of Coffee in Berlin, the 4C Global Sustainability Conference, and the ICO-EC-ECF Sector Dialogue in Brussels. Since the launch of the Call to Action, GCP has convened its members through an exclusive webinar to further develop concrete steps to collectively address this issue. At the upcoming II World Coffee Producers Forum 2019, Annette Pensel, GCP’s Executive Director will share further insights and reactions to the Call to Action as well as GCP’s strategic approach towards coffee sustainability in producing countries.
In case you missed the Call to Action, you can find it below. To learn about the concrete steps GCP Members intend to take and to play a role in this collective effort, please contact us!
GCP’s Call to Action to collectively address the price crisis
The Global Coffee Platform (GCP) believes that the economic viability of coffee farming is key to ensuring sustainable livelihoods in coffee producing communities throughout the world. However, current and persistent low international coffee prices have caused severe damages to the viability of sustainable coffee production and are harming coffee farming families.
Given our serious concern, the GCP calls for urgent global collective action to overcome this crisis which is threatening the lives of millions of smallholder coffee farmers, the environment and the coffee industry itself.
Through GCP’s partnership with the International Coffee Organization (ICO), in support of ICO Resolution 465, and with reference to the World Coffee Producers Forum (WCPF), we acknowledge that the entire global coffee sector bears responsibility to foster the path towards a reasonable living income for coffee producers, and to help ensure the economic viability of coffee farming worldwide.
Therefore, the Global Coffee Platform calls on all coffee industry stakeholders and partners to take the following actions:
1. Engage with the international coffee exchanges (US and EU) to:
2. Encourage roasters and retailers to:
3. Activate stakeholders in producing countries – governments, producers, businesses, and donors – to:
4. Mobilize governmental agencies, the private sector, and civil society to:
GCP’s action network of over 140 global members, strategic funding partners, and National Coffee Sustainability Platforms has been working on several of the items above to improve the business environment for sustainable and profitable coffee production.
Through National Coffee Sustainability Curricula, digital tools with harmonized metrics to measure sustainability, and GCP Collective Action Initiatives for collective action we are increasing investments, efficiencies and local ownership to eliminate sustainability gaps and inspire progress towards Sustainable Coffee Regions. GCP advances local action for global results in 9 countries representing 70% of global production.
Join the efforts of GCP Members and partners today to act on the price crisis and ensure an equitable, sustainable and thriving coffee sector for generations to come.
Geneva, 6th June, 2019
The GCP Board of Directors and Executive Director:
Carlos Brando – Chair of Board, Juan Antonio Rivas – Vice Chair of Board (Olam), Marcelo Burity (Nestlé), Dan Martz (JDE), Shannon Higgins (Mother Parkers Tea & Coffee), Trishul Mandana (Volcafe), Silvia Pizzol (National Coffee Council Brazil – CNC), Juan Esteban Orduz (Colombian Coffee Growers Federation – FNC), Joseph Kimemia (African Fine Coffees Association – AFCA), Han de Groot (Rainforest Alliance), Herbert Lust (Conservation International), John Schluter (Café Africa), Jenny Kwan (Sustainable Trade Initiative – IDH), Annette Pensel – GCP Executive Director.
[i] Currently, sustainable coffee is understood to include every scheme that has been recognized for GCP Reporting: 4C, Certifica Minas, Fairtrade, Rainforest/UTZ, C.A.F.E Practices and Nespresso AAA. Additional sustainability schemes are foreseen to be recognized.
[ii] A check-off program collects funds from a small value added to the price of a product and uses these funds to do research, expand markets, increase demand or for other generic initiatives related to the product.