Michelle Deugd
Sector Lead Coffee
Michelle Deugd, graduated at Wageningen University, with more than 24 years of experience, of which 12 years in Rainforest Alliance, in Sustainable Agriculture in Latin America, Africa and Asia. As Sector Lead Coffee she provides strategic direction to Rainforest Alliance’s coffee work globally, with the objective to positively contribute to the transformation of the sector, the livelihoods of coffee producers and workers and the environment that surrounds them.
During the last twelve years she has worked with the Rainforest Alliance where she has led RA´s agriculture portfolio globally, the development of regional and sector strategies and their implementation. She has managed a range of coffee projects in Latin America, Asia and Africa, focused at the development of Rainforest Alliance Certified coffee supply at origin, strengthening the sustainability of certified farm and led the roll out of RA´s 2017 certification program to producers globally.