Matt Smith
Matt Smith serves as an Executive Vice President, Commodities and Sustainability at Westrock Coffee, with focus in the areas of Sustainability and commodity procurement and quality assurance. In this role he has responsibility for delivering on our goal of 100% Responsibly Sourced coffee and tea by 2025, while continuing to feed our facilities based in the U.S. and Malaysia with ~150m pounds of green coffee and ~25m pounds of tea annually.
Prior to returning to work in our U.S. roasting operations he was the President and CEO of Westrock East Africa since 2018, Chief Operating Officer of Falcon Coffees Limited from 2014 through 2017, and General Manager of Rwanda Trading Company from 2009 – 2014 where he oversaw its growth from a start-up coffee exporter to a respected national player that is responsible for an incremental $100 million earned by the farmers of Rwanda.