Brazil talks social well-being initiative in webinar

The Brazil Country Platform, partners InPACTO and Cecafé and special guests participated in a webinar on social well-being in Brazil, highlighting the issues of forced labour and living wages in the coffee sector.

The webinar, part of a new series called Field Days which takes participants right to the issues at field level, presented a new initiative taking place that will see pre-competitive joint action between companies and organizations in tackling labour issues on coffee farms. The new Collective Active Initiative is open for co-funding.

Hosted by GCP Brazil’s Pedro Ronca, the robust discussion looked at ways that collective action could make a significant difference to the social well-being of workers and the positive effects this could have on coffee production in Brazil. The webinar also speaks to how COVID-19 guidelines are being incorporated to the social well-being initiative.

We’ve been working for more than a year to bring partners together to work in a pre-competitive way to make a difference,” explained Ronca. With more partners, Ronca said the new Collective Action Initiative’s goals were quite achievable. “We aim to achieve an 80% decrease in incidents related to forced labour, zero cases of child labour, and 100% of coffee workers earning at least the national minimum wage.” 

Guest speakers included:

  • Mércia Silva – InPACTO
  • Michelle Bhattacharyya – On-Up
  • Stephanie Daniels – Sustainable Food Lab

The webinar also invited participants to get involved in the forthcoming initiative in Brazil and explained how GCP is ready and able to drive impact at source.

Learn more:

Get in touch with the team and get involved!


Pedro Ronca 

GCP Brazil Country Manager

Watch the recording now