The 2014 Annual Report is Out!
“Collectively Building on Progress” is the title of the 4C Association Annual Report 2014. Indeed the 4C Association had great achievements in 2014 thanks to the collective effort and commitment of its members over the last few years.
In order to fulfill its vision of a thriving, sustainable sector for generations to come, the 4C Association took some decisive steps in 2014:
- Finalization of the new 4C Code of Conduct, making it more inclusive and effective for coffee farmers.
- Initiation of crucial projects such as providing alternative solutions to hazardous pesticides and building a community- owned online portal for sustainable supply chain development.
- Assuming a leadership role in Vision 2020, an inclusive sector-wide alliance together with the public sector that will collectively address challenges and vulnerabilities to ensure the resilience and livelihoods of farming communities.
With regard to the implementation of the Entry-level Standard (4C Code of Conduct), the uptake of coffee farmers was also impressive in 2014:
- More than 450,000 farmers and 1.4 million workers in 24 countries complied with the Entry-level Standard.
- They produced over 43 million bags of 4C Compliant Coffee, nearly 29% of global coffee production.
The efforts of these farmers did not go unnoticed by companies. For many final buyers, 4C Compliant Coffee has become a backbone of their sustainable sourcing strategies. The commercial figures for 2014 are a proof of this:
- Nearly 10 million bags of 4C Compliant Coffee were acquired by roaster and retailer members of the 4C Association; approximately 7% of global consumption.
Do you want to find out what else the members of the 4C Association achieved in 2014? Then take a look inside! Read the report online or download a PDF copy by
clicking here.
If you want to receive a hard copy, please send an email to
communication@4c-coffeeassociation.org