2024 was a year of change, energy, and ambition for the Global Coffee Platform. With the coffee sector facing changes in sustainability expectations, regulatory pressures, and market dynamics, this report shows how GCP has responded with a focused strategy that highlights our unique qualities as a member-driven platform that convenes, inspires and catalyzes pre-competitive collaboration to advance coffee sustainability and farmer prosperity.

The GCP Annual Report 2024 reflects our shared ambition: to ensure that value, prosperity, and resilience are not reserved for the few, but extended to farmers, communities, and future generations across the coffee world.

Look back on the journey of the 2024 and be invited to work towards our shared goal: transformational change on farmers’ prosperity for more than one million coffee farmers in more than 10 countries.