Ric Rhinehart has been involved in the coffee and tea sectors for more than three decades. He has held various senior leadership roles with private enterprises as well as trade groups. Ric served as CEO of the Specialty Coffee Association until the end of 2019. Furthermore, he served for over a decade as Executive Director of SCAA, as a founding director of World Coffee Research, as a Director at the Coffee Quality Institute, as a delegate to the ICO Private Sector Consultative Board, and as a Director at the COSA.
In 2021 Ric joined IDH the sustainable trade initiative as Strategy Director Agri-commodities. with the Agri-commodities Business Unit, focusing on the global convening activities in the coffee sector.