GCP shares updated Theory of Change

GCP is pleased to present the latest update of its Theory of Change (ToC), which provides a comprehensive roadmap detailing the sequence of outcomes both locally and globally, as well as the necessary preconditions required to realize the GCP 2030 Goal.

GCP’s 2030 Goal is to achieve transformational change on prosperity for more than one million smallholder farmers in ten countries through holistic support on sustainable coffee production, climate adaptation and mitigation, and workers’ well-being. To achieve this goal, GCP has developed a global local strategy: towards sustainable sourcing and collective action for farmer prosperity. GCP’s ToC explains how its strategy intends to produce a series of results that contribute to achieving transformational change for more than one million farmers.

The ToC serves as a guiding framework, illustrating how GCP’s farmer centric global local strategy generates a series of outcomes that collectively contribute to the transformative upliftment of smallholder farmers. It outlines the sequence of results and preconditions that are required to bring about this desired long-term goal. It also explains the causal relationships among results at different levels.

In articulating its ToC, GCP acknowledges that it operates within a complex ecosystem shaped by diverse stakeholders and a changing landscape influenced by socio-economic dynamics, environmental conditions, and policy frameworks. By recognizing and understanding this complex landscape, GCP is better equipped to navigate effectively and realize its objectives.

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GCP’s Theory of Change visualization is inspired by the coffee tree. Just as the coffee tree draws nourishment from its roots, GCP’s work is rooted in its foundational assets and its distinct role within the coffee sector. Ascending from the roots, the coffee tree’s trunk with its two sprawling branches represents GCP’s local global strategy. Connecting these branches are smaller branches, symbolizing the short-term outcomes resulting from GCP’s initiatives and work.

Before the coffee tree yields red ripe cherries, it must have had a successful flowering, which represent the intermediate outcomes of GCP’s strategy, including increased demand and sourcing of sustainable coffee, increased investment on coffee sustainability, improved enabling environment, enhanced adoption of sustainable farming practices and increased production and supply of sustainable coffee. The culmination of these efforts is represented by the red ripe cherries, symbolizing the three long-term outcomes: economic prosperity, social well-being, and environmental stewardship.

In the final stage, the coffee bean housing the coffee farmers inside, encapsulates the goal of GCP – bringing about transformational change for more than one million farmers in coffee-producing countries. In the broader context, just as the coffee tree requires a diversity of factors to produce high-quality beans, GCP relies on its diverse membership and local and international partners and stakeholders, symbolized by the buildings and people in the background. Their collective actions and mutually reinforcing activities contribute to the common agenda of transformational change.

Nazir Ul Haq

Monitoring, Evaluation and Learning Manager

Nazir Ul Haq

Monitoring, Evaluation and Learning Manager

Nazir drives GCP’s measurement work. He spearheads the critical task of revising and enhancing GCP’s measurement approach and tools, ensuring they are aligned to track the organization’s progress towards its GCP 2030 Goal. Nazir also plays a pivotal role in cultivating essential partnerships for measurement, vital to the smooth implementation of GCP’s mission.

With a passion for evaluation and sustainability, Nazir has around 10 years of experience working in Southeast Asia, Pakistan, Africa and Brazil on various development themes. He has worked in a variety of agricultural products including coffee. Before joining GCP, Nazir worked as Senior Global Monitoring, Evaluation and Learning Coordinator with Better Cotton.

Nazir holds a Master’s degree in economics from Xiamen University, China, and a professional certificate in Evaluation and Managing for Sustainable Development Impact from the Wageningen University and Research, Netherlands.