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Improving the livelihoods of coffee farming families

Why GCP: The Backstory

For the majority of coffee farmers, growing coffee is not a viable business. The coffee world is also a very fragmented one. There are 20 to 25 million producers scattered throughout 50 to 60 different countries. There are also hundreds of traders, roasters, retailers, NGOs, governments, donors, and sustainability initiatives all trying to pursue their own sustainability agendas and activities regardless of duplication, short-term focused or fragmentation.

At this rate, we are not going to be able to produce enough coffee to meet demand by 2030. Unless something changes. 

Which is why over 150 leading coffee companies and organizations from every corner of the coffee world came together to establish a central platform which can more effectively coordinate the $350 Million spent annually on sustainability and, through collective action, achieve far greater impact on the livelihoods of coffee farming families and their communities than by doing it alone.

What we do

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The Global Coffee Platform believes that sustainability is a shared responsibility.

This is why the GCP focuses its entire attention on enabling all its members (producers, international roasters, governments, traders, donors, and NGOs) to align and multiply their efforts and investments, collectively act on local priorities and critical issues, and scale successful sustainability initiatives across the sector.

As a result, GCP Members can tackle the biggest issues relevant to their business, share the costs, make smarter investments, and achieve greater impact on farmer livelihoods.

GCP Board

Esteban Orduz

Juan Esteban Orduz

National Federation of Coffee Growers of Colombia (FNC)

Juan Esteban Orduz has worked in the coffee industry for the last 13 years alongside the National Federation of Coffee Growers of Colombia (FNC).

He is the current President of the Colombian Coffee Federation, Inc. the subsidiary for North America of the FNC. As such, his experience includes international cooperation with foreign governments, donors, foundations and multilateral entities such as the Inter-American Development Bank and the World Bank. Mr. Orduz has also acquired vast knowledge in international trade - the FNC is an exporter and the U.S. is the biggest coffee consuming market.

As a Board member of the Global Coffee Platform, Mr. Orduz will make the most of his experience and networks in global coffee policy and trade.

Dr Kimemia Ii

Joseph K. Kimemia

Chair African Fine Coffee Association (AFCA) Kenya Chapter and a member of the AFCA Board

Dr Joseph K. Kimemia a coffee specialist who holds a PhD in Crop Science. He has worked at Coffee Research Foundation for over the last 28 years (10 of which he was the CEO/Director of Research) till May 2015 when he was transferred to the Kenya Agricultural and Livestock Research Organisation  (KALRO) headquarters to be in charge of Planning, performance Management and Quality Control. However he is still very active in coffee and is involved in several activities both locally and internationally.  

Kimemia also worked as a Farming Systems Agronomist in the ASAL of Kenya for six years and Agronomist for High Altitude maize program in Kenya for two years. He has worked as an agronomist in coffee research mainly in intercropping systems, shade in coffee, organic coffee production, introduction in new coffee areas and adaptation for climate change. 

Dr. Kimemia has also been involved in certification programs in coffee. Results from his work have led to recommendations that farmers are currently using. While being the CEO he was instrumental in the development and release of the disease resistant Arabica Coffee variety Batian.  He has published extensively and given motivational speeches to coffee in the farmers in the region. He is a member of the Core Team of the Technical Committee of Global Coffee Platform where he has contributed in the review for the 4C Code. He is also active in the Technical committee of World Coffee Research (WCR). He is currently the Chairman African Fine Coffee Association (AFCA) Kenya Chapter and a member of the AFCA Board. 


Silvia Janine Servidor de Pizzol

Coffee National Council (CNC)

Silvia Janine Servidor de Pizzol has been a representative of coffee growers in the National Advisory Board and Brazilian Working Group of GCP’s Brazilian National Platform. She was also part of the Sustainable Coffee Program (SCP) and  contributed  to  the  construction  of  the  National  Sustainability  Curriculum (CSC).  As  part  of  the Brazilian Program, Sivial was engaged in the definition of the18 Fundamental Items and the 35 Brazilian Sustainability Indicators of  the  CSC.  She is also  a  member  of  the GCP’s Working  Group  on  Common Indicators and the Global Expert Committee on Coffee Sustainability.

Trishul Mandana

Trishul Mandana

Volcafe Ltd

Trishul Mandana was appointed Managing Director of Volcafe, the Coffee Division of ED&F Man in 2015. He has more than 25 years experience in the coffee industry having previously served as Managing Director of Louis Dreyfus' Coffee division.

My (coffee) background:

  • Over 25 years of experience across the Coffee Sector - Origin to Destination
  • Global experience across Milds, Brazils and Robustas – with extensive senior management and board experience 
  • Managing Director of Louis Dreyfus Coffee – 2008 – 2015 
  • Managing Director Volcafe /Divn of EDF Man (2015 to current)  

My previous involvement, experience or role with the Global Coffee Platform, its predecessor or the Sustainable Coffee Program and its Steering Committee, or in sustainability topics or other initiatives in the coffee sector so far:

  •  As a former Board Member of the European Coffee Federation (ECF) and former member of the Board of SCTA, I am familiar with processes and procedures that such governance platforms need and I have served in sub committees/ task forces within the ECF and SCTA. 
  • Other experience includes being the Vice Chair of the Green Coffee Committee in the UK,  Former Chairman of the LIFFE CAG (Coffee Advisory Group) and am currently a member of both the ICE Arabica and ICE -EU (Robusta) committee 
  • Was part of the 12 member Senior Executive committee and Executive group at Louis Dreyfus. Currently serve on the Commodities Committee and Commodities Risk Committee at EDF Man.
Juan Antonio Rivas

Juan Antonio Rivas

Olam International Limited (Vice Chair)

Juan Antonio has managed coffee sourcing operations with Kraft Foods in Latin America, Asia and then worked in the supply chain organization in Europe for 4 years. 

For the past 9 years he has worked for Olam International leading the Central America & Andean Region, including coffee operations in Mexico, Guatemala, Honduras, Nicaragua, Colombia and Peru. He is also a member of both the Management Committee and the Corporate Responsibility & Sustainability Executive Committee of Olam International.

As a Board member of the Global Coffee Platform, Mr. Rivas will support the development of a more resilient coffee supply chain for the industry, developing specific activities to tackle climate change and promote research and innovation connecting coffee farmers via improved technology systems and promoting investments in new disease resistant varieties.


Marcelo Burity


Marcelo Burity is Head of Green Coffee Development for Nestlé, covering sustainability, quality and research topics.

Marcelo is a Brazilian/British national who started working in Nestlé since 1992, always in functions related to coffee and cocoa procurement, ultimately in the role of Nestlé’s global coffee procurement lead until mid-2015, when he took on his current position leading the NESCAFÉ Plan on a Global level, as well as coordinating the activities related to green coffee quality and research & development. 

Throughout his career Marcelo has worked in Brazil, Switzerland, Mexico and UK, where is currently based. He is fluent in Portuguese, English, Spanish and French.

Shannon Higgins

Shannon Higgins

Mother Parkers Tea & Coffee

Shannon Higgins is the Director of Corporate Sustainability & Business Development for Mother Parkers Tea & Coffee.  In this new role, Shannon leads the company's strategy and programming in corporate social responsibility and sustainability working across all areas of the business from manufacturing to sales.  Shannon has more than 10 years of experience in the coffee industry in various sales and business development roles. She is passionate about employee and community issues and is deeply involved in initiatives that are improving the quality of life for communities in coffee-growing countries.  

Mother Parkers Tea & Coffee is a Canadian-based, family-owned business that was started by Shannon’s great-grandfather in 1912.  Today it is one of the largest coffee roasters in North America.


Daniel Martz

Jacobs Douwe Egberts

Herbert Lust

Herbert Lust

Conservation International Europe

Herbert Lust is the Vice President and Managing Director in Europe for Conservation International since September 2015.  

Conservation International is a nonprofit organization built upon a strong foundation of science, partnership and field demonstration to empower societies to responsibly and sustainably care for nature, global biodiversity, and the well-being of humanity. In this position, Herbert leads policy engagement, corporate relations and fundraising for the organization in Europe. 

Prior to this role, Herbert Lust was the Director of Strategy Integration for Boeing’s Global Corporate Citizenship programmes, where he was responsible for managing a portfolio of projects in environment, sustainable biofuels, and supply chain management in the Middle East, South East Asia, Africa and the Americas. He also designed Boeing's overarching CSR, Citizenship and Community Affairs Strategies. He was a member of Boeing's environmental strategy council and sustainable biofuels steering team. He designed and led public affairs campaigns with EU institutions and national governments.

Hande Groot

Han de Groot

Rainforest Alliance

As Executive Director, Han de Groot leads the Rainforest Alliance’s global strategy. With a strong vision and passion for sustainability, he has overseen the growth of UTZ to become the world’s largest certification program for coffee and cocoa and now leads the merged Rainforest Alliance.

Han has dedicated his career to sustainable development. After studying economics at the University of Wageningen, he worked for more than 12 years at Oxfam Novib, eventually leading the organization’s work in Eastern and Southern Africa. In 1998 Han joined the Dutch government. From 2005 to 2010, he held various positions at the Ministry of Agriculture, Nature and Food Quality, including Deputy Director for Nature. He also started an interdepartmental program for biodiversity and was briefly seconded to the European Commission.


John Schluter

Café Africa (Co-Treasurer)

John Schluter has over 15 years of experience in coffee purchasing, processing, and exporting in Eastern Africa, as well as 23 years of experience in trade based activities in Europe.

Since 2006, he is the founder and Chief Executive of the NGO, Café Africa. He has also been the Chair of the 4C Association’s Technical Committee from early 2013 and a member of the 4C Council from late 2013. He is also a member of the Internal Strategy Task Force and Strategy Working Group (2014/2015). Before this, he was Board member of MCTA (Nairobi), CTF (London), and SCTA (Geneva).

As a Board member of the Global Coffee Platform, Mr. Schluter will bring his experience working with several African producing countries to build the GCP relationship with the producing world.


Jenny Kwan

IDH, The Sustainable Trade Initiative

Jenny is the Program Director Coffee, which focuses on improving farmer livelihoods through innovative investment programs together with strategic supply chain partners. She also previously managed the Sustainable Coffee Program, a public-private facility that aimed to bring global, sustainable, coffee production practices to scale, from its inception in 2012 until its integration with the Global Coffee Platform in 2016.  Her other previous work experience includes Senior Manager Learning & Innovation at IDH, working in the private sector, and for NGOs.

Jenny holds an MBA from the MIT Sloan School of Management with a Certificate in Entrepreneurship & Innovation and a Bachelor of Engineering (Hons I) in Operations Research from the University of Auckland, New Zealand.


Carlos Brando

Chair of the Board

Carlos Brando is an engineer who attended the SPURS and PhD programs at MIT. His company P&A’s as well as his own long and diversified experience in the coffee sector have led them to work as consultants for the International Coffee Organization, the World Bank, the Sustainable Trade Initiative, the Global Coffee Platform, the World Cocoa Foundation and many other companies and institutions. They have coordinated coffee projects in more than 50 producing countries across five continents, including all the main coffee growing areas of Brazil. A frequent speaker at leading international coffee events, Carlos has contributed chapters to several coffee books, including Nespresso’s recent “The Craft and Science of Coffee”.

He has sat on the boards of UTZ and Ipanema Coffees, is a member of the Coffee Quality Institute’s Board of Trustees and chairman of the board of the Global Coffee Platform. In 2017 Carlos received a Lifetime Achievement Award from the African Fine Coffees Association.

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GCP Teams


Annette Pensel

Executive Director

Annette Pensel brings more than 10 years of experience in the international coffee sector and in the field of development cooperation, including corporate sustainability, public-private partnerships, voluntary standards development and capacity building.

As the Director Sustainability Innovations of the former 4C Association (and the GCP Interim Executive Director since July 2016), Annette was central to the many successful partnerships formed throughout its history, most notably the development of Vision2020, which connected the public and private sectors and creates a common vision for the public and private sectors to work towards in producing countries; and the co-creation of the GCP together with the former Sustainable Coffee Program (SCP).

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Thomas Müller-Bardey

Finance & Operations Director

Thomas is responsible for managing the Global Coffee Platform's (GCP) finance systems and processes, including accounting, planning and controlling. He is also responsible for membership administration.

Thomas holds several certificates in accounting, was professionally active in the financial communications business in the past, and holds a university degree in the field of Communications Theory from the University of Cologne (Germany). Thomas speaks German and English and is based in Bonn, Germany.

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Andreas Terhaer

Manager IT & Data Programs

Andreas comes to the Global Coffee Platform as an experienced computer engineer and IT-Systems administrator specializing in IT-Support, IT-Process Management and Compliance.

He built up his IT knowledge working in various industries for IT-Security, telecommunication and software development companies.

Over the last 4 years Andreas has worked with a payment service provider in a position as Systems Administrator and Operations Manager and now he is the Program Manager for Measurement.

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Caroline Glowka

Manager Member Relations & Corporate Partnerships

Caroline is responsible for liaising with existing and potential members of the Global Coffee Platform (GCP). Caroline worked with the food, beverage and pharmacy industry in sales and marketing. Her work experience is global, having supported businesses in the developing world in their start-up phase as well as Fair Trade products.

Caroline graduated in Business at the Free University Berlin. She speaks German, English and Persian, and is based in Bonn.

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Madeleine Greatorex

Fundraising Manager

Madeleine Greatorex has over 10 years of experience in international development, specialising in intitutional funding. Much of her career has focused on humanitarian emergency response, for which she was deployed around the world, particularly in Africa and Asia, during her many years working with Oxfam GB.

She has experience of working with most major insitutional and governmental donors to the NGO sector, and has worked to secure and manage very large, multi-country and multi-stakeholder programmes. She also specialises in developing and maintaining strategic partnerships with current and potential donors, and in seeking out new business opportunities. 

She comes to Global Coffee Platform from UK agency VSO, where she headed the Compliance and Complex funding team.

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George Watene

Program Manager

George is responsible for managing and strengthening the M&E function in the Global Coffee Platform (GCP). This includes overall development and management of the M&E program, defining intended change, organisational learning from the program, reporting and stakeholder liaison. Prior to joining our company, George was the Regional Certification Manager at Technoserve’s East Africa Coffee Initiative and before that he served as the acting General Manager of Africert Limited.

George holds an MSc in Environment and Resource Management from the Institute of Environmental Studies (IVM), Vrije Universitiet, Amsterdam, and a BA in Economics and Sociology from the University of Nairobi (Kenya).

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Mary Petitt

North America Ambassador

Mary Petitt has more than 30 years of experience in the coffee industry and international business. Over her career, Mary has served in multiple management and marketing leadership roles. She has actively championed the power of collaborative leadership, market knowledge and customer service to successfully position and realizes sustainable business initiatives in both the commercial and specialty coffee sectors. She is a Past President of the Specialty Coffee Association of America (SCAA) and former Trustee of the Coffee Quality Institute (CQI). She served as Executive Vice President of the Colombian Coffee Federation Inc., was Strategic Advisor to Mitsui Foods, Inc. and has been a consulting coffee advisor to the United Nations/International Trade Centre Women and Trade Programme.

She is a member of ICE Futures U.S. Board of Coffee ‘C’ Graders has been a CQI ‘Q’ Coffee Grader and has enjoyed years of volunteer service with the National Coffee Association (NCA), the Coffee Association of Canada (CAC) and the SCAA. Mary began her career in 1983 as a green coffee trader with Cargill, Inc.

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Josh Edwards

Communications Manager

Josh is responsible for developing and implementing communication strategies to engage all coffee stakeholders and strengthen the international positioning of the Global Coffee Platform (GCP). Josh has successfully shaped the communications for various advocacy, community-based, start-up, and development organizations in Europe, Central America, South-East Asia, and Australia.

Josh holds a degree in Communications from the University of Technology, Sydney and an MSc Natural Resource Management and Development from Cologne University of Applied Sciences. He also speaks English, German, and Spanish and is based in Bonn, Germany

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Melissa S

Melissa Salazar

Program Manager - Countries

Melissa is responsible for coordinating and supporting GCP's work with the national country platforms. Prior to working at GCP Melissa worked for the Aga Khan Foundation in West Africa, and for Olam International in Cote d'Ivoire. Melissa holds a Master's degree in International Affairs from Sciences Po Paris, and a Bachelor's Degree from Smith College in Massachusetts. She also speaks English, French and Spanish and is based out of Bonn, Germany.

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Pia Prangenberg

Management & Governance Officer

Pia supports the GCP's Executive Director and Executive Team. She also coordinates and supports key governance functions and processes (e.g. Board, Advisory Board). 

Pia has gained extensive office and project management experience through her previous jobs in the social, public and private sector, both in Germany and abroad (Australia, Tanzania). Among others, she worked as Operations Manager for an online portal for IT donations, coordinated the visitor program of a charity funded school in Tanzania and managed daily operations at the student administration office of an Australian university. 

She holds a Master's of Arts degree in North American Studies, Political Science and International Law from the University of Bonn and speaks German, English and (little) French.

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Maria Vitória Simião França

Student Assistant Central Services


Pedro Ronca

Country Coordinator Brazil

Pedro Ronca is an agronomist by the Superior School of Agriculture “Luiz de Queiroz” (ESALQ-USP), post graduated in Coffee Agribusiness by FIA/USP and in Coffee Economics and Science by the University of Trieste / illycaffè, Italy. Agronomic consultant in coffee production, experienced in planning, conducting and managing projects in properties with sustainable production systems, in post-harvest and specialty coffee production and market strategy.

Pedro has extensive experience in auditing for sustainability certifications. He is also a farmer in the South of Minas Gerais. Pedro currently manages the Global Coffee Platform (GCP) in Brazil and coordinates the CocoaAction Brazil initiative, in partnership with the World Cocoa Foundation (WCF).

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Tran Quynh Chi

Advisor GCP Vietnam

Chi is responsible to give strategic advice to the design and implementation of the country plan for GCP in Vietnam. She has about 20 years working on agricultural sector, including 15 years focusing on coffee. She has strong knowledge and connection with public and private sector related to coffee sector in Vietnam via her experiences of working as policy specialist in Ministry of Agriculture and senior program manager of IDH, the Sustainable Trade Initiative.

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Samson Emong

Country Coordinator Uganda
Café Africa,

Samson Emong brings 10 years of experience working in the Uganda coffee value chain. He  joined Café Africa in February 2015 who are the secretrait of the Uganda Coffee Platform and is in charge of convening and communcating with stakeholders of the platform. He is also the GCP coordinator in Uganda and is in charge of implementing the country plan for GCP in Uganda with the objective of ensuring platform maturity. He holds a Bachelor’s Degree in Development Studies and a Masters’ degree in Business Administration.  Samson is highly commended for his networking skills.


Veronica Herlina

Executive Director

Pham Quang Trung

GCP Program Manager Vietnam

Bui Duc Hao

Technical Advisor GCP Vietnam


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